Flooring 101: Selecting the
Best Product for Your Home Style

(ARA) - Your home’s flooring does more than provide you and
your family with a comfortable surface. It’s an extension of
your personal style and taste. It says something about you and
your home to everyone who walks in the door.
Selecting the right floor for your home isn’t easy. Chances are
if you’ve visited your local flooring retailer, you’ve found
yourself wandering through a sea of options, evaluating
different materials, designs and overall durability and
function.
The question is: How do you choose when everything looks so
good?
You need to consider a few factors, including your style,
budget, where the flooring will be installed, traffic flow and
performance concerns.
Cost is often a deciding factor. Set a price range and begin
evaluating the features of products in that bracket. If you’re
not planning to install the floor yourself, don’t forget to
factor in the installation costs, which often are in addition
to the square-foot cost.
Fashionable features
Appearance is the first factor to consider. The flooring you
choose should blend with the style of your home, whether that
style is contemporary, Victorian, eclectic or country. Also
keep in mind the size of the room where you plan to install the
flooring. Tiny tiles will be too busy in a large room, while
large-scale products will overwhelm a smaller space.
While many homeowners immediately gravitate to such attractive
natural materials as slate, stone, bamboo and hardwood, don’t
limit your options simply to those for mere aesthetics’ sake.
Modern flooring technology such as resilient and laminate
offers the best of both worlds -- good looks, comfort, function
and easy maintenance.
“Today’s laminate and resilient flooring options offer many
attractive features that rival, and even surpass, those of
their natural counterparts,” says Gary Finseth, Tarkett
Residential marketing director. “Not only do laminate and
resilient flooring cost less than wood and ceramic tile, they
come in a wide range of colors and patterns that authentically
mimic traditional wood grains, natural stone, ceramic and even
metallics. There’s something for every decor.”
Chic comfort
Beyond aesthetics, contemporary flooring options also hold up
to the demands of everyday living comfortably. Comfort of
flooring refers to how it feels underfoot. It also includes its
insulation properties and whether or not it carries sound.
Other products, such as resilient and laminate flooring, have
been engineered to provide the best of both worlds.
FiberFloor resilient flooring from Tarkett, for example,
features more than 200 distinctive colors and designs,
including natural-looking wood grains like oak or exotic teak,
rustic tiles and earthy stone looks, but also offers improved
foam density for added performance and durability, as well as
warmth, comfort and a quiet living space.
Defined durability
It’s a given that hardwood or tile floors look great in most
spaces, but too often, these floors don’t hold up to the rigors
of everyday traffic and living. Consider how the flooring you
want to install will react to such factors as direct sunlight,
water spills, furniture scrapes, tracked-in dirt and ongoing
foot traffic and how they will hold up to cleaning, too.
For those who seek a true visual match to real wood, consider
installing laminate flooring. In addition to providing high
style, this flooring reflects the look of real wood yet holds
up to extensive wear and tear.
Tarkett laminates feature an AC4-rating for the commercial wear
layer, which means this flooring protects against wear, fading
and stains 60 percent better than ordinary laminate flooring.
The design layer replicates the beauty of natural wood grains,
while the Americore layer, the inner core board manufactured
with only cherry and oak chips, provides superior indentation
resistance.
Other considerations
Some floors are easier to install than others. Hardwood and
tile floors are among the most difficult to install and
generally require professional expertise.
Thanks to its multi-layer construction, resilient tiles simply
can be set in place. And because of its layered construction,
this flooring will not expand or contract. It also lies flat
and stays flat by “floating” in place, without the need for
glue. Laminate flooring also requires no glue or nails unlike
traditional hardwood.
Flooring systems that don’t require glue aren’t just easy to
install. They also help the environment. All Tarkett resilient and laminate
products are FloorScore certificated for meeting rigorous
indoor air quality standards.
Don’t forget about warranties. Some products have limited
lifetime warranties, while others have at least 10- to 15-year
warranties, ensuring your flooring’s beauty for a long time
into the future.
Courtesy of ARAcontent
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