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Make Every Dollar Count When Selling
Your Home
(ARA) – No matter how bad the real estate market seems to be these days, home sales do happen
because people will always need a place to live. In fact, more than four million homes were sold in
2008. But with home values falling, today’s sellers are finding out every dollar counts when it
comes to keeping as much of their home’s sales price as possible.
Many are deciding to sell their home themselves instead of hiring a real estate agent. Recent
studies from Northwestern and
Stanford
Universities
have found that “by owner” sellers are as effective as agents in maximizing a home’s sales price.
After commissions are factored, the studies reported, these sellers are able to retain more of
their home’s equity than those who sold with an agent.
Furthermore, Consumer Reports magazine found that “for sale by owner” (FSBO) sellers are more
likely to get their asking price while agents deliver, on average, a sales price that is $5,000
less than the original asking price.
“In a market where prices are falling, people
should really consider selling their home themselves,” says Greg Healy of ForSaleByOwner.com --
“Selling a home through an agent means giving up 5 to 7 percent of the sales price in the form of real estate
commission fees. Selling your home without an agent offers an immediate savings of at least that
much.”
Since it is a buyer’s market where there are plenty of homes available, it’s important to be
aggressive and make your home stand out. Healy offers some tips to help you sell your home “by
owner.”
Price it Right
When you’re not paying a sales commission, you can afford to price your home more aggressively. In
this market, buyers are looking for the best deal possible so the more competitive you can be at
pricing your home, the quicker it will sell. Homes that go on the market priced above similar homes
tend to take longer to sell. So make sure you price your home right to move it fast.
Remember, the market dictates the price of your home, not what you think it should be worth. Use
the Internet to research the sales amount of similar homes recently sold in your neighborhood. Get
an online appraisal to give you a solid idea of where your home should be priced.
Make a Great First Impression
Today’s buyers are attracted to open, clean, spacious and updated homes. Remove personalized items
such as family photos and clear all clutter from countertops, closets, tables and floors. Simple
improvements like fixing broken tiles, cleaning carpets and repainting walls in neutral colors can
greatly enhance the appeal of your house. If you’re having an open house, remove all evidence of
pets (dog kennels, cat boxes, hamster cages) and make sure the house smells great by baking a batch
of cookies or lighting a scented candle. If ever there was a time for a thorough top to bottom
cleaning, this is it!
Get Help and Market the Home
Using a service like ForSaleByOwner.com helps you avoid paying commission to an agent while still
getting support every step of the way. There are also several guides and programs available on-line
that will help you get top dollar for your home by properly preparing it for
sale.
It is also wise to hire an experienced real estate attorney to help you evaluate complicated
offers, act as an escrow agent, review contracts and handle your home’s closing process. Unless
you’re significantly experienced in the home selling process, having a real estate lawyer on your
side ensures that someone is looking out for your best interests. A lawyer will only cost a few
hundred dollars and, as Healy advises, is money well spent.
Courtesy of ARAcontent
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